隨著人們經(jīng)濟水平的提高，對于很多家庭來說，留學(xué)不再是一個可望而不可及的事情，許多人都想要留學(xué)，那其中佛羅里達大學(xué)本科市場營銷專業(yè)(BSBA-MKG)介紹？針對這個問題，下面教育在線小編就來和大家分享一下。

研究內(nèi)容：市場營銷專業(yè)的學(xué)生學(xué)習(xí)市場營銷的理論概念，以及如何在實際意義上應(yīng)用這些概念。

學(xué)分/課程：120個學(xué)分，包括主修和選修課程

主修課程：

Communication Studies

Entrepreneurship

Foreign Languages

Information Systems

Leadership

Mass Communication

Statistics

選修課程：

NON-MAJOR ELECTIVES

ADV 3000 (Elements of Advertising)

ADV 3001 (Advertising Strategy)

ADV 3002 (Intro to Advertising DesignGraphics)

ADV 4008 (Advertising Campaigns)

ECO 3101 (Intermediate Microeconomics)

ECO 3203 (Intermediate Macroeconomics)

ENT 3003 (Principles of Entrepreneurship)

GEB 3213 (Professional Writing in Business)

GEB 3218 (Professional Speaking in Business)

ISM 4113 (Business Systems Design and Applications)

ISM 4210 (Database Management)

ISM 4220 (Business Data Communications)

ISM 3254 (Business Systems 1)

ISM 3255 (Business Systems 2)

ISM 4330 (Information Systems and Operations Strategy)

PUR 3000 (Principles of Public Relations)

PUR 3500 (Public Relations Research)

PUR 3801 (Public Relations Strategy)

PUR 4100 (Public Relations Writing)

PUR 4103 (Public Relations Visual Communication)

PUR 4404C (International Public Relations)

PUR 4410 (Principles of Fund Raising)

REE 3043 (Real Estate Analysis)

REE 4303 (Investment Decision Making)

SPM 3306 (Sport Marketing)

STA 3024 (Introduction to Statistics 2)

STA 4210 (Regression Analysis)

STA 4321 (Introduction to Probability)

STA 4504 (Categorical Data Analysis)

就業(yè)優(yōu)勢：從大型國際公司到小型創(chuàng)業(yè)公司，各種規(guī)模的組織都雇傭市場營銷專業(yè)的學(xué)生，同時，佛羅里達大學(xué)的市場營銷學(xué)位為學(xué)生提供了許多就業(yè)機會，包括:咨詢、市場研究、廣告、零售、公共關(guān)系和銷售。

以上就是“佛羅里達大學(xué)本科市場營銷專業(yè)(BSBA-MKG)介紹”的全部內(nèi)容了，希望小編整理的資料能幫助到考生。如果想要了解更多相關(guān)資訊，歡迎關(guān)注留學(xué)頻道，為您提供更多精彩內(nèi)容。

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